Edition No. 01Spring · Middle Atlas
YEDART
Exceptional craftsmanship
Handmade pieces where material, gesture and history compose a timeless elegance.
To discover Morocco is to meet a culture that is woven, carved and passed on.
Each region reveals its materials, gestures and artisans, giving rise to authentic pieces for today's interiors.
Phase pilote
Middle Atlas · Azrou
To discover Morocco is to meet a culture that is woven, carved and passed on.
Each region reveals its materials, gestures and artisans, giving rise to authentic pieces for today's interiors.
Collaboration avec la Chambre d'Artisanat pour valoriser et promouvoir l'excellence artisanale locale.
Zellige, bois de cèdre, poterie Berber, tissage traditionnel… Un patrimoine vivant à découvrir.
Middle Atlas
El Hajeb
Between plains and Middle Atlas reliefs, El Hajeb brings together weavers, woodwork and rural know-how. An essential stop to discover craft structured around cooperatives and nearby workshops.
Tapestries, wool and Berber motifs still carried by women artisans in a living network.
Short circuits and support for cooperative toward authentic, lasting production.
UNESCO & crafts
Fez-Meknes
Heir to a centuries-old tradition, Fez concentrates zellige, metalwork, tanneries and embroidery. The medina, listed as world heritage, still shelters masters of the gesture and noble materials.
Enamel, geometry and iconic palettes from the city's historic workshops.
Leather and finely ornamented textile know-how, exported worldwide.
Around Fez-Meknes
Meknes
Gateway to northern Morocco, Meknes extends the crafts: carved wood, marquetry, metal and Andalusian traditions. A complementary territory to continue the discovery after Fez.
Wood carving, ironwork and decorative arts inherited from palaces and medinas.
A network of certified artisans linked to YEDART pilot projects across the region.
Each piece bears the imprint of a hand, a workshop, a transmission. It does not merely dress a space: it carries a story forward.
Alfillin Cooperative
Azrou · Middle Atlas
Ancestral techniques kept alive by our master artisans — a workshop, a material, a long time, a true gesture.
Natural wools, tight knots and ancestral symbols. The weavers of the Middle Atlas inscribe a family story into the warp, passed down for generations, with densities and reliefs unique to each tribe.
Each rug is an intimate map: motifs of protection, memory of the village, plant dyes. Choosing a Berber rug is inviting a unique work into the home, woven slowly, far from industrial lines.
The pieces we highlight favour hand-carded or hand-spun wool, clean or fringed borders according to local tradition, and sizes suited to living rooms and bedrooms. A well-laid rug — on discreet felt or directly on the floor — reveals its colour over years, as light and time refine the patina.
Marquetry and cedar carved by master cabinetmakers. Species are chosen for their grain; patina comes with time, never the machine: the wood stays alive, breathes, and keeps working long after delivery.
Doors, chests and decorative panels often carry arabesques cut with a burin. The wood answers to the touch: warm in winter, noble on the surface, always tied to a local sawing and drying chain.
We favour mortise-and-tenon joints, discreet copper-metal inlays and hand-waxed surfaces for a satin finish. In a minimal or neo-Moorish interior, these pieces become quiet signatures: a single carved panel can structure an entire room.
Plant patinas and luminous weaves of the Atlas. Tanners work hides like precious paper; seamstresses assemble as one binds a book: cut, lining, linen or strong cotton thread according to use.
From bag to cushion, apron to light curtain, these materials accompany daily life with elegance. Finishes — topstitching, discreet rivets, clean hems — tell as much as the form: a craft made to last.
Berber or embroidered textiles readily converse with full-grain leather: graphic cushions, custom benches, travel accessories. We ensure each hue and grain of hide stays coherent with everyday use without sacrificing the artisanal character.
Fine cuts and deep glazes from the workshops of Fez. Each tessera is hand-cut, laid to a drawing that admits no approximate join: the gesture sets the rhythm, the colour and the final geometry.
One reads the patience of the gesture: geometry, contrast of glazes, and that slight irregularity that proves the hand. On a wall or a floor, zellige lives with daylight and welcomes the eye without tiring it.
At YEDART we favour sober or iconic palettes, modular formats and finishes that respect contemporary architecture while keeping the soul of historic workshops. Each project can rely on samples and guidance for motifs and joints.
Between mountains, natural materials and inherited gestures, the Middle Atlas inspires a collection where each creation tells Morocco with elegance. YEDART reveals its beauty through singular pieces, chosen for their soul, character and justness.
Cedar from the Middle Atlas forests, worked by hand by the artisans of Azrou, becomes boxes, trays, sculptures and lamps. Each piece reveals the grain of the wood, its scent and its natural warmth.
Beni Ouarain, Azilal, Hanbel, Zanafi — handwoven rugs and living traditions.
Capes, shawls, throws and household linen — boiled wool, coloured yarns, fringes and relief.
Traditional Middle Atlas zellige — a millennial heritage of Moroccan craft.
The curation continues in the catalogue
Discover all collectionsCraft is not a style. It is a way of holding the gesture, of respecting the material, of letting time do its work.
Mohamed Lalami
Master zellige cutter · Fez
Articles and news from the territory — first the network briefs, then in-depth stories on crafts, training and places. An ending to the visit that invites you to stay.
Articles
In-depth reading
Lead chapter
Une semaine d'accompagnement avec la Chambre d'Artisanat régionale : stratégie de marque, qualité, export et écosystème pour inscrire l'artisanat dans l'économie créative.
No. 02Dans le cadre du Salon Régional de l'Artisanat de la région Fès-Meknès, YEDART Impact a mené une action de formation, d'accompagnement et de coaching terrain au profit des artisans participants. Cette intervention a porté sur la valorisation des produits, la commercialisation, le récit de marque, la communication digit
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No. 03Formation et accompagnement sur le terrain pour les artisans de Fès-Meknès : entrepreneuriat, commercialisation, numérique et coaching personnalisé au service des métiers d'art.
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